20120530

(portable) reading more thanks to eReaders

cross-posting from kindleworld.blogspot.com on 30 May.

' According to the research, the average e-book reader reads 60 percent more than a traditional book reader. Owners of a Kindle, Nook or iPad read an average of 24 books a year compared to the non-e-book readers who read an average of 15 books a year.

The study also found 42 percent of those who read digital content say they now spend more time reading than they did before, whether it's in bed or on the go and that women are reading more than men. '

Reasons given for moving to e-readers: easy access while traveling and commuting; font size adjustments, built-in dictionary, a library in the palm of your hand.  Even now, the study found, "88 percent of people" in that study who had read an e-book in the past year had also read a printed book during that time.  Read more on that here

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