I have yet to try the subscriber services at the kindle store (blogs, magazines), but imagine they lend the same ease of delivery that the bookstore listings allow. Putting personal documents requires few steps, too (convert file if needed then wireless delivery at nominal cost on 3G or free on wifi; or manually copy to Kindle via USB connection to PC).
But how could scholarly or specialist journals get to one's Kindle? First thoughts follow, along with ideas from last week's exchange with the coordinator for the weekly JapanFocus.org
1. Readers can transfer the articles manually: select which pieces or excerpts desired from a given week's set of articles. Then convert the HTML, RTF or DOC for use on Kindle (so as to preserve images and hotlinks), save context in TXT (for reading "as is" on Kindle), or print the selections as PDF (for reading "as is" on Kindle).
2. Readers can select a prepared Kindle file of that week's articles (editors set up the AZW file as one of the download options at the journal's website) for readers to load onto their device.
3. Readers can subscribe (e.g. $4.99 per month, if set up on the kindle store as a periodical service) for wireless delivery (nominal fee built into subscriber cost; or if not, then the reader can avoid the wireless delivery cost by receiving via wifi connection only). Alternatively the reader could buy specific products, thus paying for the convenience and visibility of the work online at the store. Examples could be things such as individual articles (99 cents), or thematic bundles of 10-15 articles from back issues (9.99). In this case the buyer enjoys the convenience of wireless delivery and the gathering of relevant materials.
Let's watch for editors and writers who venture into this arena of wireless publishing!